Self-styled “social graph” 33Across announced three high-level hires: Courtney Kurland was named Midwest sales director, Todd Rankin was named as Detroit sales director, and Maurice Moore is now vice president of sales for CPG and retail.
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Adotas: New Hires: Two Weeks In One Post
iMedia Connection: Industry Update: 33Across and more
33Across announced three new hires. Courtney Kurland has joined as Midwest sales director, Todd Rankin as Detroit sales director, and Maurice Moore as vice president of sales for CPG and retail.
Xconomy: 33Across Taps More User Data Than Facebook or Google for Marketers
In the race to make mountains of social Web data useful, social targeting technology company 33Across says it is getting ahead of the competition by gathering anonymous information from more users than even Facebook has access to.
Ignited: Brand Meets Interest: 33Across Acquires Tynt
33Across is a social targeting platform that creates audience segments based on social interactions. Their Brand Graph™ is powered by an algorithm that predicts millions of new prospects. They’re able to track billions of anonymous social engagements, influence, and interest actions that surround brands. The technology can find current fans and then create audience segments who will be the most likely source of new customers/brand loyalists.
Lead 411: Lead411 Launches “Hottest Company in New York City” Awards
In order to recognize the fastest growing technology companies in Los Angeles, San Diego and Santa Barbara, Lead411 is proud to announce the release of its “Hottest Companies in New York City” award.
CNN Money: With Tynt buy, 33Across wants to be a user-data powerhouse
Ad-targeting company 33Across is acquiring link-tracking specialist Tynt Multimedia in an attempt to give publishers a leg up as they compete for advertising revenue against platform providers such as Google, Yahoo and AOL. One of 33Across’ greatest strengths in doing so will be the enormous amount of user data it now has at its disposal.
iMedia Connection: Industry Update: Yahoo, 33Across, and more
33Across announced it has acquired Tynt Multimedia. 33Across now has the largest social and interest graph in the world, reaching over 1.25 billion users.
Calgary Herald: U.S. firm buys Calgary’s Tynt Multimedia
U.S. company 33 Across, that analyzes social marketing information, has bought Calgary’s Tynt Multimedia, which plays a similar role for publishers, such as newspapers.
“It’s exciting, but a hard decision at the same time,” said Derek Ball, who co-founded Tynt with Dayton Foster in Calgary in 2007. “What you’ve built can grow so much bigger, you can see synergies with other companies, that’s exciting. But to take your baby that you created and merge with another company . . . that’s hard.”
Cynopsis Digital: 33Across has acquired Tynt Multimedia
33Across, a social ad technology start-up, has acquired Tynt Multimedia, a provider of tools for publishers to track their content when it is copied and pasted by users on the web.
Daily Research News: 33Across Buys Online User Intent Analyst Tynt
US-based 33Across – which uses proprietary technology to build a unique ‘brand graph’ for each of its clients – has acquired Tynt Multimedia, whose tools analyze user intent and interest data for more than 500,000 web sites.
Forbes: 33Across Expands Social Ad Targeting With Tynt Acquisition
More than ever, advertising today is a game of Who Owns and Uses the Most Data. The social marketing analytics company 33Across this morning is adding a new treasure trove of data to its arsenal with the acquisition of Tynt, an analytics firm for publishers.
Adweek: Social Ad Targeting Firm 33Across Buys Publisher Tool Tynt
Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph.
The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt, which says it reaches more than 1 billion global users monthly.
Bloomberg TV: Bloomberg West Interview with 33Across CEO Eric Wheeler
Eric Wheeler, chief executive officer of 33Across Inc., talks about Google’s Inc.’s changes to its privacy policy, and Internet advertising and marketing.
Techmeme: Social Ad Guys 33Across Buy Copy/Paste Guys Tynt
33Across, an ad tech start-up that specializes in social data, has picked up Tynt…
Fortune: 33Across has acquired Tynt Multimedia
33Across, a New York-based social targeting platform, has acquired Tynt Multimedia, a Canadian provider of publisher tools that analyze user intent. No financial terms were disclosed.
Digiday: With Data, Better to Own Than Rent
The Web is not short on data. There’s tons and tons of it sloshing around. Thanks to data exchanges, advertisers can go rent data on, say, in-market car buyers the same way they can get a mailing list. But the value there can be limited since it isn’t a unique data set. In short, it’s better to own rather than rent.
Washington Post: 33Across’s Wheeler talks about Internet advertising and marketing, acquisition of Tynt
Eric Wheeler, chief executive officer of 33Across Inc., talks about Google’s Inc.’s changes to its privacy policy, and Internet advertising and marketing.
ClickZ: 33Across and Tynt Team Up to Extend Social Graph Insights
Social graph plotter 33Across has acquired Tynt Multimedia, which provides publisher tools that analyze user intent and interest data for more than 500,000 websites. Terms were not disclosed.
The two companies are complementary, says 33Across CEO Eric Wheeler. Tynt helps publishers understand how users share their content, while 33Across helps advertisers identify prospects by analyzing consumers’ social connections.
Paid Content: 33across Buys Tynt In Effort To Marry Data And Targeting For Publishers
Today, social analytics company and ad network 33across announced the acquisition of Tynt, a sell-side analytics tools company that aggregates data to tell publishers about their audience, protect their content and even leverage search engine optimization to drive traffic.
E-Commerce Times: Tynt Deal Could Make 33Across Irresistible to Microsoft
With the Tynt acquisition, 33Across is “looking to corner the market in Web advertising analytics,” said tech analyst Rob Enderle. “Analytics are what drive advertising spend, and this combination and the ability to be stronger than Google could put them in the acquisition sights of Microsoft.”