Facebook will soon embark on a pre-IPO “road show” that will trumpet its revenue potential by hyping the company’s chief asset: the data it possesses on its 845 million users. But a crop of startups mining social data assert that they can go the social network one better by targeting ads across the web, not just inside a black box.
Joe Mandese, the multiple-personality editor in chief of MediaPost, filling in on today’s Spin Board, which is a post in between departing Spinner Jason Heller, and (here’s some news) returning Spinner Max Kalehoff, who will resume his eloquent assessment of, if I may risk some trademark infringement, all things digital.
But back to my multiple-personality disorder, because this post actually has something to do with that topic. You see, as editor of MediaPost, I cover many media and advertising worlds that may not be evident to people reading our coverage. MediaPost is really an amalgamation of special interests, covering what our industry typically divides into two categories of media: digital and “traditional.” And depending on what I’m editing or writing, or who I’m talking to, I find myself toggling between them, putting on the hat of this audience or that one.
Forget SOPA! Publishers Have A New Tool To Fight “Copy and Paste.
Self-styled “social graph” 33Across announced three high-level hires: Courtney Kurland was named Midwest sales director, Todd Rankin was named as Detroit sales director, and Maurice Moore is now vice president of sales for CPG and retail.
33Across announced three new hires. Courtney Kurland has joined as Midwest sales director, Todd Rankin as Detroit sales director, and Maurice Moore as vice president of sales for CPG and retail.
In the race to make mountains of social Web data useful, social targeting technology company 33Across says it is getting ahead of the competition by gathering anonymous information from more users than even Facebook has access to.
33Across is a social targeting platform that creates audience segments based on social interactions. Their Brand Graph™ is powered by an algorithm that predicts millions of new prospects. They’re able to track billions of anonymous social engagements, influence, and interest actions that surround brands. The technology can find current fans and then create audience segments who will be the most likely source of new customers/brand loyalists.
In order to recognize the fastest growing technology companies in Los Angeles, San Diego and Santa Barbara, Lead411 is proud to announce the release of its “Hottest Companies in New York City” award.
Ad-targeting company 33Across is acquiring link-tracking specialist Tynt Multimedia in an attempt to give publishers a leg up as they compete for advertising revenue against platform providers such as Google, Yahoo and AOL. One of 33Across’ greatest strengths in doing so will be the enormous amount of user data it now has at its disposal.
33Across announced it has acquired Tynt Multimedia. 33Across now has the largest social and interest graph in the world, reaching over 1.25 billion users.
U.S. company 33 Across, that analyzes social marketing information, has bought Calgary’s Tynt Multimedia, which plays a similar role for publishers, such as newspapers.
“It’s exciting, but a hard decision at the same time,” said Derek Ball, who co-founded Tynt with Dayton Foster in Calgary in 2007. “What you’ve built can grow so much bigger, you can see synergies with other companies, that’s exciting. But to take your baby that you created and merge with another company . . . that’s hard.”
33Across, a social ad technology start-up, has acquired Tynt Multimedia, a provider of tools for publishers to track their content when it is copied and pasted by users on the web.
US-based 33Across – which uses proprietary technology to build a unique ‘brand graph’ for each of its clients – has acquired Tynt Multimedia, whose tools analyze user intent and interest data for more than 500,000 web sites.
More than ever, advertising today is a game of Who Owns and Uses the Most Data. The social marketing analytics company 33Across this morning is adding a new treasure trove of data to its arsenal with the acquisition of Tynt, an analytics firm for publishers.
Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph.
The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt, which says it reaches more than 1 billion global users monthly.
Eric Wheeler, chief executive officer of 33Across Inc., talks about Google’s Inc.’s changes to its privacy policy, and Internet advertising and marketing.
33Across, an ad tech start-up that specializes in social data, has picked up Tynt…
33Across, a New York-based social targeting platform, has acquired Tynt Multimedia, a Canadian provider of publisher tools that analyze user intent. No financial terms were disclosed.
The Web is not short on data. There’s tons and tons of it sloshing around. Thanks to data exchanges, advertisers can go rent data on, say, in-market car buyers the same way they can get a mailing list. But the value there can be limited since it isn’t a unique data set. In short, it’s better to own rather than rent.
Eric Wheeler, chief executive officer of 33Across Inc., talks about Google’s Inc.’s changes to its privacy policy, and Internet advertising and marketing.
