Tynt Advertiser Solutions: Improving the Science of Prediction
As an advertiser, you know your audience. As an ad network, we know your audience on the Web: which sites they visit, what they’re searching for, what information they share and how they share it. Tynt leverages the fundamental act of copy and paste to uncover the real connections on the open Web.
When a user copies and shares content, we know they are engaged with that particular subject matter. We see 3 out of every 4 of the world’s unique Internet users, gathering information on their interests and interactions online to create an accurate measure of user intent – so that we can accurately predict what they’ll do next.
The Interest Graph
Our vast network of publisher partnerships allows us to leverage the Interest Graph on the open Web – meaning we map data beyond the walls of social media networks. This way we’re able to identify the most meaningful interactions and capture the most accurate representation of the billions of consumers we follow. With our understanding of the Interest Graph and the enormity of our network, we’re able to connect advertisers with any online audience they need to reach.
It’s Not a Fair Fight: Tynt’s Interest Graph Mapping vs. Social Networks 
The purposeful actions among active users on the open Web is far more powerful than the passive sharing that takes place among half-listening users of social networks. By analyzing the behavior of billions of users across thousands of sites, we’re able to map out the most meaningful connections on the Web.
Our understanding of the Interest Graph is so powerful that we can advise advertisers how to make the most effective ad buys and improve ROI. Our data-supported intelligence outperforms that of social networks, providing the most meaningful and accurate information about the consumers we see. We can create campaign opportunities that show immediate impact, drive higher conversion and increase the opportunities for advertisers to reach likely consumers of their products.
Signals of User Intent
- Search and Content Viewing Behavior
- Copied Content
- Inbound and Outbound Keywords
- Content Sharing
Advertiser Benefits
- Gain insight into the behavior of 1.4 billion unique Internet users
- See user behavior up to 25 times a month
- Define and reach highly targeted audiences at scale
- Leverage the power of the Interest Graph to predict what users will do next
- Uncover patterns and trends in user behavior
- Get a real-time and historical analysis of user activity
- Maximize advertising spend
- Execute digital media strategy more effectively
- Uncover new demographics to reach a larger audience
- Deliver the right message, to the right person, at the right time.