Tynt

Ad Age: Startups Mining Social Data Take On Facebook

Mike — Tue, 10 Apr 2012 21:07:09 +0000

Facebook will soon embark on a pre-IPO “road show” that will trumpet its revenue potential by hyping the company’s chief asset: the data it possesses on its 845 million users. But a crop of startups mining social data assert that they can go the social network one better by targeting ads across the web, not just inside a black box.

Mediapost: Talking To Ourselves

Mike — Tue, 13 Mar 2012 20:23:02 +0000

Joe Mandese, the multiple-personality editor in chief of MediaPost, filling in on today’s Spin Board, which is a post in between departing Spinner Jason Heller, and (here’s some news) returning Spinner Max Kalehoff, who will resume his eloquent assessment of, if I may risk some trademark infringement, all things digital.

But back to my multiple-personality disorder, because this post actually has something to do with that topic. You see, as editor of MediaPost, I cover many media and advertising worlds that may not be evident to people reading our coverage. MediaPost is really an amalgamation of special interests, covering what our industry typically divides into two categories of media: digital and “traditional.” And depending on what I’m editing or writing, or who I’m talking to, I find myself toggling between them, putting on the hat of this audience or that one.

The Street: Forget SOPA! Publishers Have A New Tool To Fight “Copy and Paste”

Mike — Thu, 01 Mar 2012 16:20:33 +0000

Forget SOPA! Publishers Have A New Tool To Fight “Copy and Paste.

Watch the video here.

Adotas: New Hires: Two Weeks In One Post

Mike — Tue, 21 Feb 2012 16:36:18 +0000

Self-styled “social graph” 33Across announced three high-level hires: Courtney Kurland was named Midwest sales director, Todd Rankin was named as Detroit sales director, and Maurice Moore is now vice president of sales for CPG and retail.

iMedia Connection: Industry Update: 33Across and more

Mike — Fri, 17 Feb 2012 17:03:30 +0000

33Across announced three new hires. Courtney Kurland has joined as Midwest sales director, Todd Rankin as Detroit sales director, and Maurice Moore as vice president of sales for CPG and retail.

Xconomy: 33Across Taps More User Data Than Facebook or Google for Marketers

Mike — Tue, 14 Feb 2012 18:26:47 +0000

In the race to make mountains of social Web data useful, social targeting technology company 33Across says it is getting ahead of the competition by gathering anonymous information from more users than even Facebook has access to.

Ignited: Brand Meets Interest: 33Across Acquires Tynt

Mike — Thu, 09 Feb 2012 00:04:31 +0000

33Across is a social targeting platform that creates audience segments based on social interactions. Their Brand Graph™ is powered by an algorithm that predicts millions of new prospects. They’re able to track billions of anonymous social engagements, influence, and interest actions that surround brands. The technology can find current fans and then create audience segments who will be the most likely source of new customers/brand loyalists.

Lead 411: Lead411 Launches “Hottest Company in New York City” Awards

Mike — Tue, 07 Feb 2012 16:31:48 +0000

In order to recognize the fastest growing technology companies in Los Angeles, San Diego and Santa Barbara, Lead411 is proud to announce the release of its “Hottest Companies in New York City” award.

CNN Money: With Tynt buy, 33Across wants to be a user-data powerhouse

Mike — Mon, 06 Feb 2012 17:41:24 +0000

Ad-targeting company 33Across is acquiring link-tracking specialist Tynt Multimedia in an attempt to give publishers a leg up as they compete for advertising revenue against platform providers such as Google, Yahoo and AOL. One of 33Across’ greatest strengths in doing so will be the enormous amount of user data it now has at its disposal.

iMedia Connection: Industry Update: Yahoo, 33Across, and more

Mike — Fri, 03 Feb 2012 17:02:08 +0000

33Across announced it has acquired Tynt Multimedia. 33Across now has the largest social and interest graph in the world, reaching over 1.25 billion users.

iMedia Connection