Tynt

iMedia Connection: Industry Update: Yahoo, 33Across, and more

Mike — Fri, 03 Feb 2012 17:02:08 +0000

33Across announced it has acquired Tynt Multimedia. 33Across now has the largest social and interest graph in the world, reaching over 1.25 billion users.

iMedia Connection

Calgary Herald: U.S. firm buys Calgary’s Tynt Multimedia

Mike — Wed, 01 Feb 2012 15:59:27 +0000

U.S. company 33 Across, that analyzes social marketing information, has bought Calgary’s Tynt Multimedia, which plays a similar role for publishers, such as newspapers.

“It’s exciting, but a hard decision at the same time,” said Derek Ball, who co-founded Tynt with Dayton Foster in Calgary in 2007. “What you’ve built can grow so much bigger, you can see synergies with other companies, that’s exciting. But to take your baby that you created and merge with another company . . . that’s hard.”

Cynopsis Digital: 33Across has acquired Tynt Multimedia

Mike — Fri, 27 Jan 2012 17:40:29 +0000

33Across, a social ad technology start-up, has acquired Tynt Multimedia, a provider of tools for publishers to track their content when it is copied and pasted by users on the web.

Daily Research News: 33Across Buys Online User Intent Analyst Tynt

Mike — Fri, 27 Jan 2012 17:39:51 +0000

US-based 33Across – which uses proprietary technology to build a unique ‘brand graph’ for each of its clients – has acquired Tynt Multimedia, whose tools analyze user intent and interest data for more than 500,000 web sites.

Forbes: 33Across Expands Social Ad Targeting With Tynt Acquisition

Mike — Fri, 27 Jan 2012 17:39:08 +0000

More than ever, advertising today is a game of Who Owns and Uses the Most Data. The social marketing analytics company 33Across this morning is adding a new treasure trove of data to its arsenal with the acquisition of Tynt, … Continue reading →

Adweek: Social Ad Targeting Firm 33Across Buys Publisher Tool Tynt

Mike — Fri, 27 Jan 2012 17:38:26 +0000

Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph.
The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt, which says it reaches more than 1 billion global users monthly.

Bloomberg TV: Bloomberg West Interview with 33Across CEO Eric Wheeler

Mike — Fri, 27 Jan 2012 17:37:30 +0000

Eric Wheeler, chief executive officer of 33Across Inc., talks about Google’s Inc.’s changes to its privacy policy, and Internet advertising and marketing.

Watch Video

Techmeme: Social Ad Guys 33Across Buy Copy/Paste Guys Tynt

Mike — Fri, 27 Jan 2012 17:36:35 +0000

33Across, an ad tech start-up that specializes in social data, has picked up Tynt…

Fortune: 33Across has acquired Tynt Multimedia

Mike — Fri, 27 Jan 2012 17:35:21 +0000

33Across, a New York-based social targeting platform, has acquired Tynt Multimedia, a Canadian provider of publisher tools that analyze user intent. No financial terms were disclosed.

Digiday: With Data, Better to Own Than Rent

Mike — Fri, 27 Jan 2012 17:34:28 +0000

The Web is not short on data. There’s tons and tons of it sloshing around. Thanks to data exchanges, advertisers can go rent data on, say, in-market car buyers the same way they can get a mailing list. But the value there can be limited since it isn’t a unique data set. In short, it’s better to own rather than rent.