Tynt Content

Measure Engagement

Up until now, page views and time on site have been two of the top indicators of reader engagement. Today, we identify the copy and paste function as the fundamental indicator of user engagement on the Web. Tynt’s new action-based engagement metric identifies what content and images are copied from your site so that you understand what users value most.

Just because a user ends up on a page does not mean that they find any relevant content. Our data proves that the pages users engage with most are usually not the pages with the most page views. It’s only when a user engages directly with your content you can be sure they have found something they want.

Tynt Content Helps You Shape Subject Matter that Matters

• Identify the most popular content on your site
• Provide high quality data to advertisers, beyond page views and time on page stats
• Track virality by learning which stories users share most
• Produce content that is closely aligned with what your users are interested in

Tynt Content Report