Tynt Keywords

Keep Users on Your Site Longer

As users read your content, they often find topics that they’d like to learn more about. Once they copy a phrase into a search engine and click the search button, they bounce from your site – and you’ve lost them.

Tynt Keywords identifies the words and phrases that compel users to leave your site. Publishers can now get real-time feedback on these information gaps, to see what content users value most. Once you understand how people respond to the content on your site, you can adjust your strategy to publish information on the topics your users engage with the most.

Tynt Keywords tracks both inbound and outbound search terms, so publishers can identify what users were searching for when they arrived at their site and compare those to the keywords that caused them to leave. If the incoming keywords are similar to the outgoing keywords then your content may be difficult for users to navigate. If the incoming keywords are different from the outgoing keywords then you may have gaps in your content or your SEO/SEM strategy isn’t bringing in the right type of users to the right content.

Tynt Keywords Unlocks the Secrets to Outbound Traffic

• Gain real-time feedback on information gaps
• Identify and generate the type of content users value most
• Reposition or promote existing content, improve cross-linking stories
• Inform future strategic publishing decisions
• Keep users on your site longer

Tynt Keyword Report

The Tynt Keywords report gives you hourly updates on the top 20 keyword topics that are bringing users to your site and the top 20 keyword topics that are causing your users to leave your site. This report allows editors to see the content gaps on your site and create new content to fill those gaps. Publishers can also make use of the publisher API, to feed data directly into their content management or analytic systems.